Divnr
A new connectivity tool between Brands & Consumers
Timeline
March 2022–November 2022
Platform
Website and Mobile App
My Role
UI/UX Designer
An advanced online shopping platform utilizing AI to interpret emotions from user-generated text, providing personalized product recommendations tailored to emotional states. Experience a sophisticated shopping journey designed to align your emotions with the perfect product selection.
Introduction
I designed an emotional print for user emotions and designed the website and mobile version. I worked with co-founder&CTO Adam Bell, co-founder&CEO Sabrina Wetterkamp.
My Role
Don’t have an existing official website or mobile app.
Problem
Creating an easy yet unique online platform for people who are searching for online products to fulfill their needs. Allow them to find products based on their emotions.
Goal
User Research
Persona
To ensure that our website meets the needs and preferences of our target audience, I conducted extensive user research. This involved gathering feedback through interviews with users who have experience with shopping apps.
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Jack Decker
Marketing Manager
Age:29
Has trouble finding the perfect products for herself online.
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Emmett Richards
Lawyer
Age:43
He loves to buy gifts for his friends online because they live far away. And he cant find the perfect gift without asking.
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Sarah Parker
Doctor
Age:33
Doesn’t shop online because she usually has to look for a long time to find something she likes and wants a new experience while shopping online.
Customer Journey Map
SWOT ANALYSIS
Perceptual Positioning Map
Wireframes
Style Guide
I produced several design ideas and presented them to the stakeholders in the form of mood boards. After gathering comments, I refined the design direction and generated comprehensive mockups of the app's layout, color scheme, and typography.
Emotional Print Design
The emotional print is the center of the experience of using divnr - it is the starting point from which a user can reflect on themselves and connect with other prints.
We use colors to reflect our emotions.
Green is for fear; blue is for sorrow; red is for anger; and yellow is for joy. The hue of the color describes the intensity of that emotion.
On the main page, you can go and write a simple sentence about anything that can help us understand your mood. Then it will give you an emotional print based on your emotions and matching products just for you.
Final Design
