Evoking Brand Harmony Through Website Redesign

Brillo Pizza

The challenge

By redesigning Brillo Pizza's login and menu pages, my aim was to capture the essence of their brand. I focused on making these pages visually appealing while reflecting Brillo Pizza's essence, creating a seamless and enjoyable experience that feels just like stepping into their restaurant.

My Role

UI/UX Designer

Time

1 week

Platform

Website

User Research

The goal of the user research for Brillo Pizza is to gain a deep understanding of users' behaviors, preferences, and pain points related to the online ordering experience, specifically focusing on the login and menu pages. By conducting user research, the aim is to gather insights that will inform the redesign process, ultimately leading to an improved online platform that better meets the needs and expectations of Brillo Pizza's customers.

  1. Question: How often do you order pizza online from Brillo Pizza?

    Answer: Monthly

  2. Question: What are the main factors that influence your decision to order pizza online from Brillo Pizza?

    Answer: Quick and convenient ordering process, variety and quality of pizza toppings, user-friendly website, and easy navigation.

  3. Question: On a scale of 1 to 5, how satisfied are you with the current login and menu pages on Brillo Pizza's website?

    Answer: 3

Swot Analysis

User Persona

User Journey Map

Wireframes

Style Guide

Final Design

In crafting the onboarding page design, I drew inspiration from Brillo Pizza's distinctive restaurant artistry, aiming to harmonize the online experience with their physical ambiance. By infusing the site with a bold incorporation of their signature red hue from the logo, juxtaposed with subtle accents of light pink, the intention was to elevate the website's visual identity while paying homage to their recognizable branding.

By incorporating their enticing food photography and employing a consistent art style alongside bold red text, the menu design aims to visually entice customers, sparking immediate cravings for Brillo Pizza's delicious offerings.

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Föregående

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Nästa

Tropic Hotel