Evoking Brand Harmony Through Website Redesign
Brillo Pizza
The challenge
By redesigning Brillo Pizza's login and menu pages, my aim was to capture the essence of their brand. I focused on making these pages visually appealing while reflecting Brillo Pizza's essence, creating a seamless and enjoyable experience that feels just like stepping into their restaurant.
My Role
UI/UX Designer
Time
1 week
Platform
Website
User Research
The goal of the user research for Brillo Pizza is to gain a deep understanding of users' behaviors, preferences, and pain points related to the online ordering experience, specifically focusing on the login and menu pages. By conducting user research, the aim is to gather insights that will inform the redesign process, ultimately leading to an improved online platform that better meets the needs and expectations of Brillo Pizza's customers.
Question: How often do you order pizza online from Brillo Pizza?
Answer: Monthly
Question: What are the main factors that influence your decision to order pizza online from Brillo Pizza?
Answer: Quick and convenient ordering process, variety and quality of pizza toppings, user-friendly website, and easy navigation.
Question: On a scale of 1 to 5, how satisfied are you with the current login and menu pages on Brillo Pizza's website?
Answer: 3
Swot Analysis
User Persona
User Journey Map
Wireframes
Style Guide
Final Design
In crafting the onboarding page design, I drew inspiration from Brillo Pizza's distinctive restaurant artistry, aiming to harmonize the online experience with their physical ambiance. By infusing the site with a bold incorporation of their signature red hue from the logo, juxtaposed with subtle accents of light pink, the intention was to elevate the website's visual identity while paying homage to their recognizable branding.
By incorporating their enticing food photography and employing a consistent art style alongside bold red text, the menu design aims to visually entice customers, sparking immediate cravings for Brillo Pizza's delicious offerings.
